Category Archive for "Marketing Digital @en"
Hotel Marketing Trends for 2016 – Part III
11. Tailormade Emails Get personal with emails! Personalizing email content can lift conversions rates by as much as 12% [Choi, 2015]. People act twice as fast if they are asked to do something and their name appears on it. 12.
Hotel Marketing Trends for 2016 – Part II
5. Video, Video and More Video Video ads are certainly nothing new to consumers, but social channels like YouTube, Facebook or Bing have taken them to the next level, hosting billions and offering advertisers a multitude of options from an
Hotel Marketing Trends for 2016 – Part I
The Digital Marketing Industry may be highly complex, volatile, and ever-changing, but a pretty exciting one for companies who are determined to ride the wave when it comes to modern trends. 2016 looks extremely promising, and the following list portraits
The Power of Instagram . Part II
Why Using Instagram to Promote Your Hotel? Ever since its inception in 2010, Instagram has been steadily climbing up the ranks, surpassing Twitter this year and currently occupying the 7th overall place among all Social Media Networks. Create Your Own
The Power of Instagram . Part I
Why Using Instagram to Promote Your Hotel? A picture paints a thousand words and for businesses on Instagram it just does not get more literal than this. Ever since its foundation in 2010, it’s been consistently increasing its universe, currently
