3 868 337 people reached with Google Adwords campaigns

Case Study

Four Seasons Fairways Quinta do Lago

Four Seasons Fairways Website Design
The Client

Four Seasons Fairways provides the ultimate luxury leisure experience. They offer a unique blend of stunning villa accommodation, safe & tranquil surroundings, first class Clubhouse facilities and a genuine ‘home from home’ style of hospitality that sets Fairways apart from the rest.

The bookings increased by 253% compared to the previous year

The Challenge

The challenge was to develop the business strategy for 2014 that would be based on a strong and consistent investment on digital marketing. The Four Seasons Fairways wanted to improve the online performance, developing and amplifying a new sales channel. Therefore, the main goals were to increase brand awarenessgrow the number of direct sales and develop a positive attitude towards the brand.

90 094 website visits during the year

Four Seasons Fairways Email Marketing
The Solution

  • Website redesign with Responsive Web Design making the website reachable and user-friendly even when opened on mobile devices;
  • Elaborate a Strategic Email-marketing Plan to increase customer loyalty and encourage online reservations (customized emails promoting offers, events and seasonal campaigns for a segmented mailing lists);
  • Creating a Monthly Offers Tab on Facebook Page that encourage email newsletter subscription;
  • Advertising campaigns using Google Adwords (Search Network, Display Network and Remarketing);
  • Managing advertising on Social Media Platforms, namely on Facebook to increase audience and website clicks.

The number of Facebook Page followers increased by 230%

The results

  • 3 868 337 people reached and 6 323 visited the website as a result of Google Adwords segmented campaigns
  • The bookings increased by 253%* 
  • 90 094 website visits 586 588 visited pages, which represents 159% growth*
  • 11 075 people reached on Facebook with an investment of only 66€
  • 5 457 people visited website through Facebook Page in 2014
  • The number of page likes on Facebook increased by 230% 
  • 3 245 email list subscribers with an average email open rate around 70%.

*compared to previous year

A Partnership with Results

During the first year of our digital partnership we increased our bookings by 253% compared to the previous year.
Ângela Viegas, Marketing Manager | Four Seasons Fairways

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