Phone:
+351 289 880 050
English
Case Study
Four Seasons Fairways Quinta do Lago
The Client
Four Seasons Fairways provides the ultimate luxury leisure experience. They offer a unique blend of stunning villa accommodation, safe & tranquil surroundings, first class Clubhouse facilities and a genuine ‘home from home’ style of hospitality that sets Fairways apart from the rest.
The bookings increased by 253% compared to the previous year
The Challenge
The challenge was to develop the business strategy for 2014 that would be based on a strong and consistent investment on digital marketing. The Four Seasons Fairways wanted to improve the online performance, developing and amplifying a new sales channel. Therefore, the main goals were to increase brand awareness, grow the number of direct sales and develop a positive attitude towards the brand.
90 094 website visits during the year
The Solution
- Website redesign with Responsive Web Design making the website reachable and user-friendly even when opened on mobile devices;
- Elaborate a Strategic Email-marketing Plan to increase customer loyalty and encourage online reservations (customized emails promoting offers, events and seasonal campaigns for a segmented mailing lists);
- Creating a Monthly Offers Tab on Facebook Page that encourage email newsletter subscription;
- Advertising campaigns using Google Adwords (Search Network, Display Network and Remarketing);
- Managing advertising on Social Media Platforms, namely on Facebook to increase audience and website clicks.
The number of Facebook Page followers increased by 230%
The results
- 3 868 337 people reached and 6 323 visited the website as a result of Google Adwords segmented campaigns
- The bookings increased by 253%*
- 90 094 website visits & 586 588 visited pages, which represents 159% growth*
- 11 075 people reached on Facebook with an investment of only 66€
- 5 457 people visited website through Facebook Page in 2014
- The number of page likes on Facebook increased by 230%
- 3 245 email list subscribers with an average email open rate around 70%.
*compared to previous year
A Partnership with Results
During the first year of our digital partnership we increased our bookings by 253% compared to the previous year.Ângela Viegas,
