Non-responsive? Not an Option! – Part II


man-using-stylus-pen-for-touching-the-digital-tablet-screenSimplified Management

Having distinct Desktop and Mobile versions EQUALS TWICE THE EFFORT; separate Google Adwords campaigns; separate SEO campaigns and separate Google Analytics reports; so what is the point of having to manage two sites, when you could be managing just one, right?

User Experience, User Experience and User Experience

If a user and or/potential customer happens to come across your mobile website and fails to see what he’s looking for, according to Google’s Think Insights, there’s a 61% chance he will leave and go to a different one; in opposition, a positive experience translates into a 67% probability of buying your product or using your service.

Social Media Interaction = Mobile Visitors

If social media and blog activities are already an intricate part of your Digital Marketing Strategy, which they should be, trust us, increased mobile traffic is a given; a recent study by ComScore clearly states that 55% of social media consumption already happens on mobile devices.

SEO Preference

By default, responsive websites not only perform better, but are also easier to maintain.

iphone-smartphone-apps-apple-inc-mobile-phone copyHigh Bounce Rates? Fear Not!

Regardless of your website looking awesome on a desktop environment, if it performs poorly on mobile devices, it’s a given bounce rates are gonna go up; by default, Google will consider it to be irrelevant, which will translate into rankings drop-down, which just SUCKS.

1 Second… 2 Seconds… Not Loaded? You’re Out!

According to Google PageSpeed Developers standards, if your content is not up in under 1 to 2 seconds, you’re done, so it’s pretty much obvious that having a desktop website loading on a mobile device is just not gonna cut it.

Anticipation is Key

Just like any marketing graduate is constantly reminded throughout his course (and I can vouch for it), it’s not just about identifying and satisfying one’s needs, it’s above all anticipating them, and the huge plus about responsive is that the template’s size is designed according to screen size and not device, meaning your website will display properly, regardless of the device used to do so.

desk-ruler-designer-chairKnow Thy Visitor

One of the most amazing things about online tools, it’s their measuring component; knowing who visits, which will allow to gradually improve your targeting. Again, and like stated previously, multiple website versions, translate into more challenging analytics to track, so what’s the point?

Cheap = Expensive

It may sound contradicting, but it’s right on the money. Sure a responsive website development is gonna be significantly more expensive to implement, but the minute it’s done, you’ll be able to maintain it a lot easier and save a significant amount of money in the long run.

PPC Benefits

A responsive website makes it a whole lot easier to manage your pay-per-click, since you have much more flexibility and control on how you reach your costumer, which is increasingly using mobile devices.


Bruno Santos
Account Manager | HDS – Hotel Digital Strategy

Bruno Santos

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