Category Archive for "Marketing Digital @en"


Major Trends for the Sector in 2015 – Part II

5. User Experience User experience is “just” the humanization tool of Digital Marketing. Audiences want to feel actively engaged during navigation; hence, it must be intuitive, fluid and dynamic. Conversion optimization will always depend of crucial factors as usability, performance

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Major Trends for the Sector in 2015 – Part I

1. Mobile Devices Mobile devices online research is currently the “Thing” in what pertains to Digital Marketing. The universe is literally massive – 3 out of 5 users perform searches and 80% of these translate into conversion and eventual purchase

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eT-Marketing – (More) a lot more of the same!

Nearly two years ago I was sitting at my mobile office writing an article pompously entitled: “2012: The 2.0 Year of Online Tourism in Portugal?” and I do stress the use of the question mark at the end of the

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