5. User Experience User experience is “just” the humanization tool of Digital Marketing. Audiences want to feel actively engaged during navigation; hence, it must be intuitive, fluid and dynamic. Conversion optimization will always depend of crucial factors as usability, performance
1. Mobile Devices Mobile devices online research is currently the “Thing” in what pertains to Digital Marketing. The universe is literally massive – 3 out of 5 users perform searches and 80% of these translate into conversion and eventual purchase
Nearly two years ago I was sitting at my mobile office writing an article pompously entitled: “2012: The 2.0 Year of Online Tourism in Portugal?” and I do stress the use of the question mark at the end of the
Digital Marketing | Hotels & Tourism
We are a Digital Marketing agency specialized in Hotels and Tourism. We develop strategies regarding two fundamental objectives: the increase of Direct Bookings and costumer Loyalty.