Posts Tagged "social media"
Online Reviews = Nightmare? – Part I
Let’s face it, in today’s age of real-time information, consumers absolutely love to be heard offline and online, right? They have absolutely no reservation in sharing their thoughts, checking other reviews and suggestions, and commenting on posts across a multitude
Millennials? The Time Is Now! – Part II
So how does one reach and influence their travel decisions? 1. By Being Authentic If your message remotely resonates like typical advertising, you’re out. An honest approach will be the way to go, so instead of “hiding” your flaws, try
Millennials? The Time Is Now! – Part I
First of all, let’s start with what’s exactly a Millennial, right? Although it’s not consensual where the X Generation ends and the Y Generation begins, the vast majority of sources define them as those who were born between the early
Image Is Key – Part I
1. Image Sells and Will Always Sell Why? Let’s place ourselves in the potential guest shoes for a while. Usually most booking processes start with an online search and hotel comparison right? Numerous studies show that the two main factors
