Posts Tagged "Digital Strategy"
Millennials? The Time Is Now! – Part I
First of all, let’s start with what’s exactly a Millennial, right? Although it’s not consensual where the X Generation ends and the Y Generation begins, the vast majority of sources define them as those who were born between the early
Image Is Key – Part I
1. Image Sells and Will Always Sell Why? Let’s place ourselves in the potential guest shoes for a while. Usually most booking processes start with an online search and hotel comparison right? Numerous studies show that the two main factors
Hotel Marketing Trends for 2016 – Part III
11. Tailormade Emails Get personal with emails! Personalizing email content can lift conversions rates by as much as 12% [Choi, 2015]. People act twice as fast if they are asked to do something and their name appears on it. 12.
Hotel Marketing Trends for 2016 – Part II
5. Video, Video and More Video Video ads are certainly nothing new to consumers, but social channels like YouTube, Facebook or Bing have taken them to the next level, hosting billions and offering advertisers a multitude of options from an
Hotel Marketing Trends for 2016 – Part I
The Digital Marketing Industry may be highly complex, volatile, and ever-changing, but a pretty exciting one for companies who are determined to ride the wave when it comes to modern trends. 2016 looks extremely promising, and the following list portraits
