Posts Tagged "Hotel Digital Strategy"


Online Reviews = Nightmare? – Part III

How To Respond To Some Of The Most Challenging Reviews? By now, consistently responding to online reviews should be a standard procedure nailed down by your marketing department, don’t you think? But while many hoteliers are adept of handling in-person

Saber Mais

Online Reviews = Nightmare? – Part II

Best Practices 1. Honesty Is Always The Best Policy Be completely honest when engaging with guests who have manifested negative reviews, and don’t try to make it look like you’re actually the victim. Stand by your mistakes and deal with

Saber Mais

Millennials? The Time Is Now! – Part II

So how does one reach and influence their travel decisions? 1. By Being Authentic If your message remotely resonates like typical advertising, you’re out. An honest approach will be the way to go, so instead of “hiding” your flaws, try

Saber Mais

Millennials? The Time Is Now! – Part I

First of all, let’s start with what’s exactly a Millennial, right? Although it’s not consensual where the X Generation ends and the Y Generation begins, the vast majority of sources define them as those who were born between the early

Saber Mais

Facebook Cover. Does it Matter? Yes!

What captures one’s attention when visiting a Facebook Page? Yep… there you have it. It’s pretty much unanimous and there’s just no way of going around it, and neither should you. Despite it, many Hotels still disregard the fact that

Saber Mais