Major Trends for the Sector in 2015 – Part I

1. Mobile Devices

Mobile devices online research is currently the “Thing” in what pertains to Digital Marketing. The universe is literally massive – 3 out of 5 users perform searches and 80% of these translate into conversion and eventual purchase when made locally.

With the recent inclusion of mobile-friendly algorithms introduced by Google in terms or search engine rankings, its mandatory that your website is not only optimized for mobile searches, but also responsive in terms of multi-platform.

The ultimate goal is naturally increasing traffic; at the same time you secure a solid, unique and interactive experience, with easily sharable contents in terms of social media platforms.

2. Promoting Local Presence

It’s of the utmost importance your website promotes local searches in numerous fronts; either through the creation of local profiles; search engine optimization; IYP’S; aggregators; reviews management; quality content development; directories; maps; etc.

A solid and structured Digital Marketing Strategy must be predicated on content optimization via headers, title tags, metadata, footers with georeferentiated schemas and alt-tags, which will help significantly in the reinforcement of your local presence.

 3. Social Media Marketing

Humans are gregarious by default and online communities have literally taken over the place, with a significant percentage of the world population religiously logging into social media on a daily basis: Facebook, LinkedIn, Instagram, Pinterest, Google+, YouTube, Tumbler, Flickr, and the list goes on and on and on.

With that in mind, it’s literally impossible to convince the notion of expanding Brand Awareness and Brand Notoriety without making a solid use of the above mentioned platforms: similar line of thought in what regards to the creation of everlasting relationships with consumers and their respective conversion.

If you want to be part of the conversion advent, your contents need to be interesting and unique, promoting connections and inspiring conversion. Make sure your website is optimized for mobile devices and multi-platform sharing and includes OG Tags and Twitter Cards. Stand out from the rest of the crowd through the creation and promotion of rich content on all fronts.

4. Content Marketing

Content should be immersive, inspiring and potentiate user experience; it must optimize local searches; it must be a constant reference on all official channels used – either it’s website, blog social media, etc.

Pay particular attention to KPI’s as well; average navigation time spent by page; bounce rates; click-through rates and interaction patters. From the minute you identify the pages that secure the best conversion, you will be able to potentiate your content in order to enhance your sales.

Continue reading Major Trends for the Sector in 2015

Bruno Santos
Account Manager | HDS – Hotel Digital Strategy
bruno@hoteldigitalstrategy.com