HDS Workshop: “Digital MKT Trends for Hotels”
AHP – Associação da Hotelaria de Portugal and HDS – Hotel Digital Strategy are promoting a Workshop, Friday, the 26th of June, at Hotel Tryp Oriente in Lisbon, under the title “Digital Marketing Trends for Hotels”.
Digital Marketing Trends for Hotels Operating in Portugal
In a world overwhelmed by the advent of technology, Digital Marketing plays a pivotal role in the process of capitalizing communication between companies and their target-audiences.
Entrepreneurial digital convergence is pretty much unanimous nowadays, either via online store, or via website | blog, where one provides and promotes relevant information in order to attract potential clients to its company or destination.
Given the fact that Tourism is one of Portugal’s strategic pillars, it is crucial that small, medium and large companies actively participate in the online world, enhancing their chances of success and expected revenue.
In what pertains to Hotels, Digital Marketing has become truly vital. Nowadays, having a website or a official page in some of the most notorious social media is clearly insufficient; it is crucial that contents are able to capture the attention and interest of the ones who are looking for them.
Official Program
10:30 – Welcome Session | AHP – Associação da Hotelaria de Portugal
10:45 – Olivier Soares and Miguel Fernandes | HDS – Hotel Digital Strategy
How to implement a Digital Marketing Strategy?
- Digital Marketing Concepts;
- Language, Terminology and Main Indicators;
- 10 Myths of Digital Marketing.
How to boost sales?
- Understanding, quantifying and meeting ones demand in order to qualify and convert;
- Which revenue management factors are crucial to reach one’s goals?
- Knowing how to evaluate costs and securing Return On Investment.
Outsorcing Partnerships or In-House Management?
- Knowing how to access the minimum skills required.
- Knowing what to ask and double-checking before making decisions.
10:45 – From Hoteliers to Hoteliers
Know-How Sharing . National Case-Studies
- Tomris Oezkul, Managing Director – Hotel Monte da Quinta
- Jorge Oliveira, General Manager – Four Seasons Fairways
12:30 – Q&A Session
How to Participate?
Entry is free for all AHP Associates [limited to room capacity]. In case you are not an associate, we advise getting in touch with AHP for further information.
To enroll and place your questions please contact AHP: mafalda.oliver@hoteis-portugal.pt or directly via Telephone +351 213 512 360.
Location and Directions > Hotel Tryp Oriente
About HDS – Hotel Digital Strategy
HDS represents the culmination of more than eleven years of expertize in the Tourism & Hotels Sectors of Dengun – Web Agency.
Our main goals: increasing direct reservations and customer loyalty. Our results speak for themselves and we are extremely proud and honored of deserving the trust of some of the top national and international brands operating both domestically and abroad.
HDS | Case Studies | Contacts
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