“HDS – Hotel Digital Strategy Focus”

HDS – Hotel Digital Strategy

Created in 2004, HDS mission was pretty straightforward from the get go: filling the existing void in the Hotelier and Tourism segments in Portugal.

This year, and already with a solid client portfolio, HDS – Hotel Digital Strategy, located in Faro, took upon itself the challenge of expanding its operation to new geographies, namely Lisbon. In the bag, more than 12 years of know-how, and a “vertical” offer with a clear focus in the Hotelier segment. A know-how, that according to Olivier Soares, Regional Manager, “has allowed a significant increase of our client’s numbers in terms of reservations”.

“For an Hotelier, it’s quite different partnering with someone who has a deep understanding of the business, instead of just someone with specific know-how of Digital Marketing”, highlighting HDS “obsession” with results. “For someone involved in the creation of Digital MKT solutions, usually there is a tendency of getting “lost” in technology, when in fact, the drive should always be The Business and its Return On Investment” he adds.

To the market specific needs, HDS responds by means of a “vertical” offer, covering all needs regardless of its clients size and features, namely Four Seasons Fairways, Pine Cliffs Sheraton, Vila Joya ou Monte da Quinta Resorts, only to name a few. “Our biggest advantage is clearly our working methodologies and our tailored approach for each and every client”.

According to Olivier Soares, at HDS, the client finds “all needed tools and technological know-how required in one single company towards building a solid digital strategy. We are basically offering our clients the possibility of having a dedicated marketing team making sure all fronts are covered and all unexpected situations are addressed. Either its by means of strategic consultancy; creation, implementation and management of online campaigns; remarketing; e-mail marketing; CRM; SEO; copywritting; content management; design services; online communities management; web development and/or apps development, the client has to deal with one company and one company only, having the power of making it accountable and thus having the perfect scenario partnership wise in order to build moving forward”, he explains.

Foreseeable Growth Moving Forward

Our main goal is clearly “consolidation in a healthy and sustained way, with zero compromise as per end product quality to which our clients have become accustomed with. In 2015, “the focus will be all about working with two major national groups, and eight independent hotels at the most”, explains Olivier Soares, adding, “in the long run, the ultimate goal will be becoming one of Europe’s top tier Hotelier Digital Marketing Agencies”.

Olivier Soares . Regional Manager | HDS – Hotel Digital Strategy olivier@hoteldigitalstrategy.com