5. User Experience User experience is “just” the humanization tool of Digital Marketing. Audiences want to feel actively engaged during navigation; hence, it must be intuitive, fluid and dynamic. Conversion optimization will always depend of crucial factors as usability, performance
1. Mobile Devices Mobile devices online research is currently the “Thing” in what pertains to Digital Marketing. The universe is literally massive – 3 out of 5 users perform searches and 80% of these translate into conversion and eventual purchase
Nearly two years ago I was sitting at my mobile office writing an article pompously entitled: “2012: The 2.0 Year of Online Tourism in Portugal?” and I do stress the use of the question mark at the end of the
Major Trends for the Sector in 2015 – Part II
5. User Experience User experience is “just” the humanization tool of Digital Marketing. Audiences want to feel actively engaged during navigation; hence, it must be intuitive, fluid and dynamic. Conversion optimization will always depend of crucial factors as usability, performance
Major Trends for the Sector in 2015 – Part I
1. Mobile Devices Mobile devices online research is currently the “Thing” in what pertains to Digital Marketing. The universe is literally massive – 3 out of 5 users perform searches and 80% of these translate into conversion and eventual purchase
eT-Marketing – (More) a lot more of the same!
Nearly two years ago I was sitting at my mobile office writing an article pompously entitled: “2012: The 2.0 Year of Online Tourism in Portugal?” and I do stress the use of the question mark at the end of the