Vila Joya Boutique Resort
Vila Joya Boutique Resort – World Leading Boutique Resort and two Michelin Star awarded restaurant, where “moorish architecture coupled with the fragrance of the Atlantic Ocean help to conjure the charm of a fairy tale.” In 2014 No. 22 on the World’s 50 Best Restaurant List.
The International Gourmet Festival is an event that brings together the best and most recognized chefs from around the world and aims to present the very best, innovative and cutting edge cuisine.
The challenge was to create a strategic communication plan for the International Gourmet Festival, aligned with its image and prestige, using digital channels and platforms capable of generating the maximum awareness for the seventh edition of the event that would take place at the Vila Joya Resort between 7th and 17th November.
Developing an Integrated Digital Strategy for communicating the International Gourmet Festival that included:
These goals were achieved using only 350€ as the total advertising investment.
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