Four Seasons Fairways Quinta do Lago
Four Seasons Fairways provides the ultimate luxury leisure experience. They offer a unique blend of stunning villa accommodation, safe & tranquil surroundings, first class Clubhouse facilities and a genuine ‘home from home’ style of hospitality that sets Fairways apart from the rest.
The challenge was to develop the business strategy for 2014 that would be based on a strong and consistent investment on digital marketing. The Four Seasons Fairways wanted to improve the online performance, developing and amplifying a new sales channel. Therefore, the main goals were to increase brand awareness, grow the number of direct sales and develop a positive attitude towards the brand.
*compared to previous year
During the first year of our digital partnership we increased our bookings by 253% compared to the previous year.Ângela Viegas,